Elements

View original article at Beauty Fashion

The Elements Showcase, a premiere event for established and emerging visionaries in the field of fragrance design, returns August 15 and 16 at the Skylight West in New York City. The concept of the exhibition, conceived by art fair producer Jeffrey Lawson and fragrance entrepreneurs JOYA’s Frederick Bouchardy and Ulrich Lang New York’s Ulrich Lang, moves away from the conventional trade show model to present unique brands in an unprecedented, expertly curated showcase. The strategy produced excellent results during the debut show that was unveiled in January of 2011. Mary Ellen Lapsansky of The Fragrance Foundation shared, “The Elements team put together a fantastic fragrance showcase. It looked [like] a million dollars and certainly provided the participants with a wonderful opportunity to connect, network and grow their businesses.”

The founders saw a need for a forum that would allow fragrance designers, buyers, journalists and fans to experience up-and-coming and well-known fragrances first-hand and together. “Our goal was and always will be to create a platform where people can go to be inspired,” said Mr. Lawson. “The showcase combines fragrance and design to create an environment that is exciting and stimulating for both the exhibitor and the attendee.”

During its January launch, the Elements Showcase presented exceptional offerings by elite fragrance companies. Many exhibitors at the showcase introduced new products and collections, including Lafco, Royal Apothic, Intertrade Europe, EM Distribution, MCMC Fragrances and Anthousa. The diverse roster of exhibitors also featured Bond No. 9, Etat Libre d’Orange, Woodley & Bunny, DS & Durga, DL & Co., Les Parfums Keiko Mecheri, Santa Maria Novella and Duchess Marden.

This edition of the Elements Showcase will feature several outstanding exhibitor additions that include Caron, Juliette Has a Gun, Costume National, Portland General Store, Bois 1920, Carner Barcelona, Comptoir Sud Pacifique and Robert Piguet Parfums, as well as selected skincare brands such as Rodial, Lift Lab, VitaMan and Alchimie Forever.
Establishing itself as an innovator in its field—from a conceptualized space designed by Reddymade Design to the cutting-edge fragrance installations—the Elements Showcase aims to unite the many facets of the fragrance industry together.

For more information about The Elements Showcase, visit elements-showcase.com or call 212-268-6148. BF