Elements

View original article at Edge

Saturday Aug 13, 2011

NEW YORK, NY – Blood Concept, a new line of fragrances from Intertrade Europe, will debut in the U.S. exclusively at Elements Showcase – August 15 and 16, 2011.

Each of the four fragrances, simply named A, B, AB, and 0, have been created by Antonio Zuddas, a photographer and copywriter, and Giovanni Castelli, a designer and artistic director. Fragrance creation has been helped by the collaboration with APF France, whose modern and unconventional approach to scent creation has been a perfect partner.

Each of the four fragrances, simply named A, B, AB, and 0, have been created by Antonio Zuddas, a photographer and copywriter, and Giovanni Castelli, a designer and artistic director.

Hosted by the CEO and owner of Intertrade Europe, Celso Fadelli, the launch will be accompanied by a Bloody Mary social at Elements Showcase on Monday August 15 from 11 am until 1 pm.

The Elements Showcase is North America’s first event devoted to the art of fragrance design. Already the definitive experience for both established and emerging designers in the world of fragrance, the second Elements Showcase features an enhanced focus on exceptional skincare, home ambiance and apothecary collections.

On August 15-16, 2011, the Elements Showcase will once again be held at Skylight West in New York City. In addition to companies returning to present new launches, attendees can expect to see a variety of new exhibitors, as well as a forum addressing the topic of fragrance as a design discipline, three new installations, pop-up experiences, and the debut of a new FiFi Award.

View original article at Edge on the Net

Friday Jul 29, 2011

NEW YORK, NY – Earlier this summer, Elements Showcase announced its second fragrance design Showcase, taking place on August 15 and 16, 2011 at Skylight Studios West in Manhattan.

Elements has gathered an exceptional collection of fragrance visionaries; the second Showcase is poised to be even more impressive than the first. Elements prides itself on its extraordinary special projects and installations.

For this Showcase, Elements is collaborating with Six Scents Parfums for the installation, “Transition: Our avoidable passage from life to death.”

Six Scents Parfums creates artisanal fragrances by translating the unfiltered creativity of artists into the language of scent. To date, nineteen collaborative fragrances have been produced in tandem with a roster of renowned fashion designers including Jeremy Scott, Phillip Lim, Gareth Pugh, and Damir Doma.

The Elements installation “Transition” is a sensory exploration into the cycle of life. For the installation Six Scents Series Three ’No.4 Ascent’ by Rad Hourani and Christophe Raynaud is presented as an olfactive installation.

Visitors to “Transition” will be able to experience four stages of life: conception, infancy, midlife and death as represented by a series of scented mists emanating from a set of four stylized pedestals. Just as the notes and accords found in ’No.4 Ascent’ come together to create the scent’s essence, each lit pedestal will contribute in creating a lasting impression of Rad Hourani‚s olfactory vision.

Presenting one of the world’s largest curated offerings in the art of fragrance design, the second Showcase will be held from August 15 to 16, 2011. The Elements Showcase is an innovator; from its custom designed spaces to its cutting edge fragrance installations, the Showcase is the definitive experience for established and emerging visionaries in the field of fragrance.

The Elements Showcase will be held at Skylight West in Midtown Manhattan, with interiors designed and conceptualized by New York’s foremost design firm, Reddymade Designs. The Elements Showcase strives to create a relationship between exhibitor and space that highlights the most innovative fragrance brands and entrepreneurs in the industry.