Elements

january / 30 / 2011

Held from January 30 to January 31, 2011, The Elements Showcase is an innovator in its field – from its custom design space to cutting-edge fragrance installations. In its inaugural edition, The Elements Showcase is pleased to present the elite in fragrance design – and to connect designers with leading buyers and key press.

As a showcase dedicated to bringing together emerging visionaries in the field of fragrance, The Elements Showcase is working closely with top buyers including Barneys New York, Bergdorf Goodman, Saks Fifth Avenue, Anthropologie, Urban Outfitters, West Elm, Oak, Opening Ceremony, Project No. 8, Tomorrowland, Louis Boston, Paul Smith Reed Space, and Wynn Las Vegas.

Exhibitors at The Elements Showcase embody the most progressive figures in fragrance, from perfume to personal care to home ambiance. Participants include Bond No. 9, Santa Maria Novella, Anthousa, Boadicea the Victorious, Carthusia, DayNa Decker, DL & Company, D.S. & Durga, Duchess Marden, Eau d´Italie, Esteban, État Libre d’Orange, The Hype Noses, Ineke, Joya, Belle Fleur, MCMC Fragrances, Keiko Mecheri, Lorenzo Villoresi, Lubin, Nasomatto, Nejma, Nez à Nez, Profumi del Forte, Sage Fragrance, SoOud, and Ulrich Lang New York, among others.

The Elements Showcase will also include fragrance installations by Marc Atlan, Etienne de Swardt and Jean-Claude Magret, Cory Ingram, and the FIT Cosmetics & Fragrance Marketing Department.

The Elements Showcase is also pleased to announce the collaboration with avant-garde New York City boutique, Project No. 8. From January 27 until February 9, 2011, Project No. 8 will feature an exclusive section of brands from The Elements Showcase at their store located in the Ace Hotel.

The showcase is organized by fragrance innovators Frederick Bouchardy, Ulrich Lang, and entrepreneur and trade show organizer Jeff Lawson.