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08/18/11 16:32:50
By: Jodi Battershell & Elena Knezhevich


Perfume house Joya, founded by Frederick Bouchardy and known for their beautiful porcelain and exclusive perfume pieces of art, came to the Elements Showcase with several new offerings. One of them is a luxurious ring filled with the precious perfume oil.
This beautiful ring is unique, made of gold, jade, sapphire and diamonds. Under the big jade stone there is a solid perfume made of rare snow lotus. Snow lotus grows in cool arctic regions and it smells of their blossoms’ white beauty: tenderly floral and fragile. The ring costs $9,000 and it will soon be available for purchase. Another exclusive piece of jewelry with a perfume inside was also available to see and even wear at the show. It’s a beautiful necklace adorned with rubies. Just like the ring, this precious necklace is a one-of-a-kind creation.
Another interesting project, Staghorn Sumac Eau de Parfum, was born out of the memories of Frederick Bouchardy (Joya) and David (one of the two founders D.S. & Durga). They enthusiastically worked on it for more than a year, exchanging notes and impressions, until it was designed, packaged and presented to the public at the Elements Showcase this August.
For Frederick, it smells of his French origin, his father, and the places he visited in France. For David, it’s a scent of New York. The aromatic scent is housed in the classic D.S. & Durga bottle, now with a different cap. The bottle is adorned with the insignia of the Joya house engraved on the porcelain plate. Instead of a box, the designers used canvas and sewed the bottle inside. To open it, you have to pull the string. The scent will be available this Fall.