View original article at Fragrantica

01/30/11 15:09:39
By: Elena Knezhevich

The Elements Showcase started today, and we are thrilled to report from this spectacular show. Many European and American brands are presented, and most of them arrived with new products to present. Before discussing the houses, I would like to mention that the organization and the decor of the show are fabulous.  This amazing blend of light, fragrances and visual effects dazzles the senses and creates the perfect ambience for this wonderful showcase.

These are the organizers of the show: Frederick Bouchardy, Jeff Lawson and Ulrich Lang. Guys, you did a great job!  We hope The Elements can be held every year and become the biggest and the brightest perfume event on the continent.

The Exhibitors:

Exhibitors at The Elements Showcase embody the most progressive figures in fragrance, from perfume, personal care and home ambiance:

Anthousa, Belle Fleur, Bond No 9, Crafting Beauty, Eau d’Elissa, Summersent, Sylvie de France, D.L. & Co, D.S. & Durga, David Pirrotta, ODIN EDT, Mayrons GOODS!, 21 Drops, Robin Olio Lusso, FIX Malibu, wholearth, Colbert M.D., Nooka Candle, DayNa Decker, Duchess Marden, EM Distribution, Nejma, Puro by Nejma, ETAT LIBRE d’ORANGE, Ineke, Intertrade Europe, Boadicea the Victorious, Carthusia, Esteban, The Hype Noses, Nasomatto, Nez a Nez, Poetry Bath, Profumi Del Forte, SoOud, Stilly, Keiko Mecheri, Lafco, Claus, Eau d’Italie, Santa Maria Novella, Lorenzo Villoresi, Lubin, Margot Elena Brands, MCMC Fragrances, Royal Apothic, Sage, Sepai, Susanne Kaufmann Cosmetics, The Pink Room Design Studio, Ulrich Lang New York, URSA MAJOR, Woodley & Bunny, and others.

We will introduce all the participants later in our Fragrance reviews on Fragrantica. It is our pleasure to share very fresh news from this incredible event and show some of the installations:

PETITE MORT by MARC ATLAN

For the inaugural edition of The Elements Showcase, Marc Atlan is launching his first perfume Petite Mort (Pardum d’une Femme). The perfume is “directly inspired by the only bodily fluid secreted solely through desire and brain chemistry: the elusive substance that is created by a woman when she is about to climax”.

JOYA

Joya presents their beautiful candles and personal fragrances.  My attention was captured by this gorgeous candle housed in a handmade glass container.

ULRICH LANG NEW YORK

Ulrich introduces his three fragrances, of which the romantic Nightscape is the most recent one.

NEZ A NEZ

Nez a Nez offers an unusual way to try a fragrance, with a feather:

SoOUD Collection

Stephane Humbert Lucas, the creator of Nez a Nez, introduces his very new line based on luxury oud scents.

D.L. & CO

D.L. & Co is a fragrance house from Los Angeles. They create home fragrances, and their candles are unique.

CARTHUSIA

Italian house Carthusia came with a new fragrance, Corallium.

SILVIE DE FRANCE

Silvie de France presents the Mon Ideal line including three perfumes: refined fruity-floral Musque (pink), fresh noble Chypre (green) and nutty-yummy Gourmand (yellow).

THE PINK ROOM

Sarah Barton-King has introduced us to her children: three perfumes, each of them a special story that will surely be found in our reviews very soon.

Sarah is a famous designer of colorful scarves, furniture and interiors, and she believes that every color has the power to help and heal if it suits the person. The pink color she chose for her Petite Versailles Boutique, and which gave the name to her Pink Room line, has nothing in common with girlish style. The pink color possesses a great healing power.

Darkly Audacious is the most recent fragrance by The Pink Room. The juice, the bottle and the packaging were inspired by the wild and joyful 1920’s. The perfume is dark and sensual, a combination of precious woods, balms and smoke with an erotic plum accord in the heart.

TOKYOMILK

Margot Elena, the designer behind the Tokyomilk, Lollia and Love&Toast brands, launches the new line of fragrances and body care products Tokyomilk DARK with provocative names: Tainted Love, Excess, Arsenic, La Vie La Mort, Bittersweet, Everything & Nothing, Bulletproof and Crushed.

Tokyomilk Dark Roller Ball eaux de parfum Yesterday, Tomorrow, Truth, Wisdom, Chance and Destiny will be launched in March. Lollia introduces their new collection of candles.

LAFCO

Distibutor and retailer LafCo from New York introduced some notable Italian houses: Lorenzo Villoresi with their new Iperborea, Eau d’Italie from Positano and Acqua Colonia: both the regular line and the vintage line.

EAU d’ITALIE

The newest fragrances from Eau d’Italie are Spring scents: Au Lac and Magnolia Romana.

ROYAL APOTHIC

Royal Apothic has introduced several collections: Interior Perfume; Luminaries; luxurious Eaux de Parfum, the most recent being Lemoncello, a refreshing citrus cologne-like fragrance; and new Societies of Scent, a collection from Sean O’Mara. The fragrances of the collection are inspired by the social clubs of England’s Victorian Age. The fragrances are very affordable, with matching perfumed hand cremes.

ETAT LIBRE d’ORANGE

We met the author and designer of the most provocative scents I’ve ever smelled – Etienne de Swardt. Etienne was introduced to us as a writer, and his fragrances are based on stories he wrote. The most outrageous fragrance he made is Secretions Magnifiques, which includes the smells of sperm, sweat, blood, saliva… Etienne described it as a pornographic fragrance and didn’t sugest to apply it on the skin, not at the ehibition. The most recent is Archives 69–the illusion of sex, “romantique & erotic.”

Our enjoyable journey through fragrances at The Elements Showcase will be continued in our next articles, and we promise to report about everything interesting we find!