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08/12/11 15:09:57
By: Elena Knezhevich

THE ELEMENTS SHOWCASE, New York, August 2011

A showcase for established and emerging visionaries in the art of fragrance design.

The Elements Showcase is a unique platform for niche fragrance presentation and promotion in the United States. Debuted in January 2011, The Elements Showcase opens its doors for the second time to welcome sellers, buyers, journalists and public.

Prestige niche brands from all over the world are gathered in one place for two days. This is a unique opportunity for everybody to experience something different from the mainstream production. The show is open to the public from Monday, August 15th noon to 7pm Tuesday, August 16th 11am to 7pm. The organizers of this unique fragrant event are Frederick Boucahrdy, Jeffery Lawson and Uli Lang, and you’ll have the opportunity to meet them in person at the show.

The first show, that took place just six month ago, attracted to the US market niche brands from Europe, many of them coming with their very new creations to introduce them for the first time to the American buyers and public. This time the list of exhibitors is even more impressive. It includes such celebrated and exclusive brands as Bois 1920, Boadicea the Victorious, Maitre Parfumeur et Gantier, Joya, Ulrich Lang, Robert Piguet, Nez a Nez, Tauer Parfums and many many others. The Elements will be the debut not only for new perfumes, but for new brands as well. Fragrantica will report live from the event and you’ll be among the first to hear about the news.